Executive leadership team
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Von Fassnacht, President & CEO
Von joined HotelPro in 2006 as a hands-on business leader with a 20+ year track record of building businesses. He has been successful in forming highly effective teams, with a focus on marrying strategy with tactical execution.
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Prior to HotelPro, Von worked for Navigant Consulting building business value and productivity models for Microsoft. In 2000 with a group of investors and partners, Von founded AngelWarehouse, an early technology-based platform to facilitate angel investments in startup companies.
In 1990, Von moved to Atlanta and joined Trust Company Bank (now Truist) in their investment banking division, working in both fixed income trading and mergers & acquisitions. He started his career in Dallas, Texas with Chubb & Son as a financial institutions underwriter. He serves on both business and non-profit Boards of Directors.
Von holds a B.A. in History from Southern Methodist University and an M.B.A. from the Goizueta School at Emory University. Outside of work, Von enjoys traveling with his wife Christy and their three children. Especially destinations that include, hiking, mountain biking, and the ocean.
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CaSandra Browne, Executive Vice President & COO
With over 30 years of industry experience, CaSandra has excelled in each position held as she learned the staffing business from the ground up.
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Consistently achieving ambitious business goals, CaSandra is described as optimistic, tenacious, intensely goal-oriented, and thrives on a challenge.
She has an impressive ability to build high-functioning teams with a dedication to operational excellence. Her leadership style instills a deep sense of loyalty and nurtures raw talent into the next generation of leaders.
Strong communication skills have been an asset for CaSandra in leading company operations, cultivating top client relationships and as the liaison to guide complex engagement both internally and externally.
CaSandra believes that gratitude is a cornerstone of happiness. She strives to live her best life which includes; service, mentoring, and adventure. As an owner and executive of HotelPro, she feels lucky to live her passions on daily basis. Outside of her career, she is a mom of an amazing daughter who keeps her young, a Girl Scout troop leader helping girls grow with courage confidence, and character, and a travel enthusiast with a “go bag” always ready for the next experience.
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Diana Ladino, Chief Financial Officer
Diana leads the financial planning, record-keeping, financial reporting, treasury, technology, and administrative functions of HotelPro. Diana has more than 20 years of business management and financial experience.
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She began her career in staffing operations for the hospitality industry and quickly advanced to other areas of staffing. Her experience in operations allows her to provide critical insight into many company decisions.
Diana has also held financial roles with multinational organizations such as Sony and BCD Travel.
Her passion for leadership, team building, and serving others led her to become a Certified Leadership Coach with the John Maxwell Team.
Diana received a BBA in Business Administration from Georgia State University. In her free time, she enjoys traveling, working on puzzles, and spending time with her family.
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